Essence of Jon Basíl” — Visual Identity Series
/
Art direction
Digital design
This campaign captures the bold yet refined personality of Jon Basíl Tequila through a curated series of lifestyle product shots designed for digital storytelling. Blending modern minimalism with organic textures, each frame is crafted to reflect the brand’s premium, elevated spirit while staying rooted in the rich agave tradition of Mexico.
The photography direction uses natural light, sculptural shadows, stone textures, tropical cues, and pops of citrus to highlight the smooth profile and versatility of both the Blanco and Reposado bottles. This content is intentionally formatted for Instagram, web banners, digital ads, and print collateral — making it timeless, scroll-stopping, and sales-ready.
No items found.
- Studio-lit editorial shots with hard light and shadow
- Flat-lay and lifestyle overheads
- Agave plant texture integration
- Color-accented compositions with citrus and fabric
- Tropical/cultural reference shots (palm leaves, terracotta tones)
Content Intentions:
- Instagram grid and story-ready visuals
- Website product gallery refresh
- Marketing materials: press kit / sell sheets / launch deck
- Brand aesthetic development (mood board alignment)
- High-conversion ad creative for launch campaigns
Visual Themes:
- Natural meets modern
- Southern soul meets West Coast minimalism
- Editorial light/shadow play
- Rich green and terracotta tones
- Warmth, clarity, and elevated texture
